Following the 3X3 UNITES rebrand, I brought the identity to life at the 3x3 Festival Amsterdam, held at NDSM-Werf, featuring the FIBA 3x3 World Tour and Women's Series.

From venue branding and digital assets to print applications, I designed a cohesive visual experience across the festival, ensuring a consistent identity at every touchpoint.

The project also included the official Pro Cup and Street League jerseys, extending the brand beyond the event into the wider 3X3 Unites ecosystem.