WOOF+ IS A DOG WELLNESS BRAND BUILT AROUND A SIMPLE IDEA: DOGS DESERVE THE SAME LEVEL OF CARE, SCIENCE AND DAILY WELLNESS WE EXPECT FOR OURSELVES.

I DEVELOPED THE BRAND’S VISUAL IDENTITY ACROSS PACKAGING, ART DIRECTION AND DIGITAL, CREATING A SYSTEM DESIGNED TO FEEL CREDIBLE, CONTEMPORARY AND DISTINCT FROM TRADITIONAL PET-CARE BRANDS.

THE IDENTITY WAS BROUGHT TO LIFE THROUGH A FULL PRODUCT RANGE, PRINTED PACKAGING, DIGITAL COMMUNICATION AND THE BRAND’S FIRST WEBSITE.