3x3 Unites

Clients

3x3 Unites

Service:

Art Direction

Branding

A complete rebrand creating a bold and cohesive identity rooted in community and street culture.

2026

3x3 Unites

Clients

3x3 Unites

Service:

Art Direction

Branding

A complete rebrand creating a bold and cohesive identity rooted in community and street culture.

2026

3x3 Unites

Clients

3x3 Unites

Service:

Art Direction

Branding

A complete rebrand creating a bold and cohesive identity rooted in community and street culture.

2026

about

3X3 Unites is one of the fastest-growing 3x3 basketball communities in the Netherlands, dedicated to developing the game through leagues, events and youth programs.

As the organization expanded, it needed a visual identity capable of unifying its ecosystem while reflecting the energy, accessibility and authenticity of 3x3 basketball.

The result is a flexible identity system designed to work across digital platforms, apparel, leagues and live events.

credits

Brand Identity, Art Direction

Inass Al oumami

Creative Direction, Strategy

Dusan Jocic

PHOTOGRAPHY

3x3 Unites