about
3X3 Unites is one of the fastest-growing 3x3 basketball communities in the Netherlands, dedicated to developing the game through leagues, events and youth programs.
As the organization expanded, it needed a visual identity capable of unifying its ecosystem while reflecting the energy, accessibility and authenticity of 3x3 basketball.
The result is a flexible identity system designed to work across digital platforms, apparel, leagues and live events.
credits
Brand Identity, Art Direction
Inass Al oumami
Creative Direction, Strategy
Dusan Jocic
PHOTOGRAPHY
3x3 Unites








